Creating infectious action: [videorecording] how to make ideas take flight
By: Aaker, Jennifer
Material type:
Visual materialSeries: Publisher: Mill Valey, CA : Kantola Productions, c2011.Description: 1 x DVD : 51 mins.Subject(s): Internet marketing | Branding (Marketing) | Social responsibility of business | Positive psychology
Summary:
Social media offers a platform that not only rapidly transmits brand messaging to an audience but also lets the audience engage and interact--steps that are key to viral marketing. From her research on consumer psychology, marketing strategy, and even the psychology of happiness, Dr. Aaker identifies the four critical components of an infectious campaign.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| DVD | University of Wollongong in Dubai Main Collection | 659.144 AA CR (Browse shelf) | Available | T0045450 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 659.1342 WI CA Cairns : | 659.14 ME CO Copywriting for the electronic media : a practical guide / | 659.143 NA AU Audience economics : media institutions and the audience marketplace / | 659.144 AA CR Creating infectious action: how to make ideas take flight | 659.144 HO SO The social media MBA guide to ROI : how to measure and improve your return on investment / | 659.144 JU IN Integrated marketing communication : | 659.144 MC DI Digital advertising / |
Social media offers a platform that not only rapidly transmits brand messaging to an audience but also lets the audience engage and interact--steps that are key to viral marketing. From her research on consumer psychology, marketing strategy, and even the psychology of happiness, Dr. Aaker identifies the four critical components of an infectious campaign.
1 x DVD.