Ethical chic : the inside story of the companies we think we love /
By: Hawthorne, Fran
Material type:
BookPublisher: Boston : Beacon Press, c2012.Description: xxvi, 181 p. ; 24 cm.ISBN: 9780807000946Subject(s): Corporations -- Moral and ethical aspects -- United States -- Case studies | Business ethics -- United States -- Case studies | Social responsibility of business -- United States -- Case studies | Corporate image -- United States -- Case studies | Brand loyalty -- United States -- Case studies | Corporations -- United States -- Ethical aspects -- Case studies | Business ethics -- United States -- Case studies | Social responsibility of business -- United States -- Case studies | Brand name products -- Case studiesDDC classification: 174/.4 Online resources: Location Map
Summary:
Analyzes six favorite businesses, Apple, Starbucks, Trader Joe's American Apparel, Timberland, and Tom's of Main on their business ethics and social responsibilities.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 174.4 HA ET (Browse shelf) | Available | T0045602 |
Total holds: 0
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| 174.4 HA BU Business ethics : | 174.4 HA BU Business ethics : | 174.4 HA BU Business ethics : | 174.4 HA ET Ethical chic : | 174.4 HA ND Handbook of integrated CSR communication | 174.4 HA ND Handbook of virtue ethics in business and management : | 174.4 HA ND Handbook of virtue ethics in business and management : |
Includes bibliographical references (p. 172-181).
Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
Analyzes six favorite businesses, Apple, Starbucks, Trader Joe's American Apparel, Timberland, and Tom's of Main on their business ethics and social responsibilities.