Mediawriting : print, broadcast, and public relations /
By: Whitaker, Wayne R
Title By: Ramsey, Janet E | Smith, Ronald D
Material type:
BookPublisher: New York, NY : Routledge, c2012.Edition: 4th ed.Description: xix, 380 p ; 26 cm.ISBN: 9780415888035; 9780415888035 (pbk. : alk. paper); 9780203148976 (e-book)Subject(s): Mass media -- Authorship | Broadcast journalism -- Authorship | Public relations -- Authorship | Journalism -- AuthorshipDDC classification: 808/.066302
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 808.066302 WH ME (Browse shelf) | Available | T0048899 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 808.066302 WH ME (Browse shelf) | Available | T0045642 |
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| 808.0663 RE GO Good essay writing : a social sciences guide / | 808.066302 FR WR Writing for visual media | 808.066302 WH ME Mediawriting : print, broadcast, and public relations / | 808.066302 WH ME Mediawriting : print, broadcast, and public relations / | 808.066305 EM WR Writing ethnographic fieldnotes | 808.06633 PE HO How to write about economics and public policy | 808.06633 TH GU A guide for the young economist / |
Includes bibliographical references and index.
Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead-- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Fundamentals of writing and editing -- Writing basic news stories -- Interviewing: gathering information from people -- Research: gathering information from documents and other sources -- Using quotations and sources in news stories -- Features: alternatives to the inverted pyramid story -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new new media -- Preparing news releases -- Writing for organizational publications -- Public relations speeches and advocacy statements -- Composing advertising copy -- Afterword: communication, the future, and you.