Client science : the five Cs marketing plan for professionals /
By: Killeen, Rachel
Material type:
BookPublisher: Sydney : Wellington, N.Z. : Institute of Chartered Accountants in Australia ; New Zealand Institute of Chartered Accountants (NZICA), c2010.Description: x, 221 p. ; 24 cm.ISBN: 9780864607911Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KI CL (Browse shelf) | Available | T0045697 |
Total holds: 0
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| 658.8 KE MA Marketing : the core / | 658.8 KE MA Marketing / | 658.8 KE ST Strategic marketing problems : cases and comments / | 658.8 KI CL Client science : the five Cs marketing plan for professionals / | 658.8 KI CO Connecting with consumers : marketing for new marketplace realities / | 658.8 KO FR A framework for marketing management / | 658.8 KO FR A framework for marketing management / |
Printed and bound in Australia by Thomson Reuters (Professional) Australia Limited.
First published in 2010 by Chartered Accounts Ireland, Dublin.
Includes bibliographical references.