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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 12th edDescription: xxvii, 772 p. : col. ill. ; 25 cm. + CD-ROMISBN:
  • 9780071315128
  • 0071315128
Subject(s): DDC classification:
  • 658.8/3420973 23
LOC classification:
  • HF5415.33.U6 H38 2013
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.83420973 HA CO (Browse shelf(Opens below)) Available T0045875
REGULAR University of Wollongong in Dubai Main Collection 658.83420973 HA CO (Browse shelf(Opens below)) Available T0045876

Includes index.

MARK217 UOWD

MARK936 UOWD

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