Consumer behavior : building marketing strategy /
By: Hawkins, Del I
Title By: Mothersbaugh, David L
Material type:
BookPublisher: New York : McGraw-Hill Irwin, c2013.Edition: 12th ed.Description: xxvii, 772 p. : col. ill. ; 25 cm. + CD-ROM.ISBN: 9780071315128; 0071315128Program: MARK217; MARK936Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/3420973
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83420973 HA CO (Browse shelf) | Available | T0045875 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83420973 HA CO (Browse shelf) | Available | T0045876 |
Total holds: 0
Includes index.
MARK217 UOWD
MARK936 UOWD