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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks : SAGE Publications, c2011.Edition: 2nd edDescription: xv, 403 p. : ill. ; 24 cmISBN:
  • 9781412979900 (pbk.)
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.32 .M66 2011
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8342 MO CO (Browse shelf(Opens below)) Available T0047195
REGULAR University of Wollongong in Dubai Main Collection 658.8342 MO CO (Browse shelf(Opens below)) Available T0045890

Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.

Includes bibliographical references and index.

MARK217 MARK936 UOWD

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