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Consumer behavior and culture : consequences for global marketing and advertising /

By: Mooij, Marieke K. de, 1943-
Title By: Mooij, Marieke K. de, 1943-. Consumer behavior and culture
Material type: BookPublisher: Thousand Oaks : SAGE Publications, c2011.Edition: 2nd ed.Description: xv, 403 p. : ill. ; 24 cm.ISBN: 9781412979900 (pbk.)Program: MARK217 MARK936Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | MarketingDDC classification: 658.8/342
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Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.

Includes bibliographical references and index.


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