Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
Material type:
TextPublication details: Thousand Oaks : SAGE Publications, c2011.Edition: 2nd edDescription: xv, 403 p. : ill. ; 24 cmISBN: - 9781412979900 (pbk.)
- 658.8/342 22
- HF5415.32 .M66 2011
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 MO CO (Browse shelf(Opens below)) | Available | T0047195 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 MO CO (Browse shelf(Opens below)) | Available | T0045890 |
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| 658.8342 LI SH Shopper, buyer, and consumer behavior : | 658.8342 MA HU The human brand : | 658.8342 MO CO Consumer behavior and culture : | 658.8342 MO CO Consumer behavior and culture : | 658.8342 MO GE Gender, design and marketing : | 658.8342 MP WH Why customers would rather have a smartphone than a car : | 658.8342 MU PS The psychology of consumer behavior |
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Includes bibliographical references and index.
MARK217 MARK936 UOWD
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