Consumer behavior and culture : consequences for global marketing and advertising /

Material type:

BookPublisher: Thousand Oaks : SAGE Publications, c2011.Edition: 2nd ed.Description: xv, 403 p. : ill. ; 24 cm.ISBN: 9781412979900 (pbk.)Program: MARK217 MARK936Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | MarketingDDC classification: 658.8/342

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8342 MO CO (Browse shelf)	Available		T0047195
REGULAR	University of Wollongong in Dubai Main Collection	658.8342 MO CO (Browse shelf)	Available		T0045890

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Previous	658.8342 LI SH Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications /	658.8342 MA HU The human brand : how we relate to people, products, and companies /	658.8342 MO CO Consumer behavior and culture : consequences for global marketing and advertising /	658.8342 MO CO Consumer behavior and culture : consequences for global marketing and advertising /	658.8342 MO GE Gender, design and marketing : how gender drives our perception of design and marketing /	658.8342 MP WH Why customers would rather have a smartphone than a car : relationship retailing as an opportunity	658.8342 MU PS The psychology of consumer behavior	Next