The marketing mavens /
By: Capon, Noel
Material type:
BookPublisher: New York : Crown Business, c2007.Edition: 1st ed.Description: x, 307 p. ; 25 cm.ISBN: 9780307354099; 0307354091Program: MARK301Subject(s): Relationship marketing | Customer relations | Marketing -- ManagementDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 CA MA (Browse shelf) | Available | T0045956 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 CA MA (Browse shelf) | Available | T0045957 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. [289]-293) and index.
The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence.
MARK301 UOWD