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Retail buying : from basics to fashion /

By: Clodfelter, Richard
Material type: BookPublisher: New York : Fairchild Books, c2013 [i.e. 2012].Edition: 4th ed.Description: xix, 546 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9781609012779; 1609012771Subject(s): Purchasing | MerchandisingDDC classification: 658.72
Summary:
"This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.72 CL RE (Browse shelf) Available T0046014
Total holds: 0

Includes CDROM in front pocket.

Includes bibliographical references (p. 545-546) and index.

"This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover.

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