Includes bibliographical references and index.

What to say in sales meetings -- How to assess the character of your prospect quickly and accurately -- Using emotion in selling -- Body language in sales meetings -- How to write proposals -- Writing words that sell -- Finding new business through mailshots -- Finding new business through seminars -- How to use the telephone for selling -- Finding new business through partners -- How to brand and advertise your company effectively -- Presentations, away-days and exhibitions -- Getting the most from the media -- Tips on beating the competition -- How to sort the contract stage painlessly -- Tips on managing your contacts -- Tips on managing large accounts -- Tips on negotiation -- How to measure performance -- So what makes the difference between average and top-flight sales performance?