Airport marketing : strategies to cope with the new millennium environment /
By: Jarach, David
Material type:
BookPublisher: Aldershot, Hampshire, England ; Burlington, VT : Ashgate, c2005.Description: xii, 140 p. : ill. ; 24 cm.ISBN: 075464085X (alk. paper)Subject(s): Airports -- Economic aspects | Airports -- Management | Aeronautics, Commercial -- Economic aspectsDDC classification: 387.7/36/0688 Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 387.7360688 JA AI (Browse shelf) | Available | T0046378 |
Total holds: 0
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| 387.7068 WE AI Air transportation : | 387.70684 TA AV Aviation communication : | 387.7360688 HA AI Airport marketing / | 387.7360688 JA AI Airport marketing : | 387.74 CA NO No frills : | 387.742 IN TE International business travel in the global economy / | 387.742065 JO FA Family village tribe : |
Includes bibliographical references (p. [135]-136) and index.
The airport enterprise : role and scope of activity -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture -- Afterword / by Jean Cyrill Spinetta.