The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee.
Material type:
- 9781422172315 (alk. paper)
- 1422172317 (alk. paper)
- 658.8/342 23
- HF5415.5 .L43 2012
Item type | Current library | Call number | Status | Date due | Barcode | |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 LE HI (Browse shelf(Opens below)) | Checked out | 08/07/2013 | T0046449 |
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658.8342 LA CO Consumer behaviour in Australia and New Zealand / | 658.8342 LA CO Consumer behaviour in Australia and New Zealand / | 658.8342 LA CO Consumer behavior in action : | 658.8342 LE HI The hidden wealth of customers : | 658.8342 LI SH Shopper, buyer, and consumer behavior : | 658.8342 MA HU The human brand : | 658.8342 MO CO Consumer behavior and culture : |
Includes bibliographical references (p. [199]-202) and index.
The coming customer revolution -- Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers.
Traditionally, companies that wanted to grow relied on employees in sales, marketing, and product development. But many are finding focusing on and tapping the strengths of select customers yields more success. Lee (Lee Consulting Group and Customer Strategy Group) relates how businesses can gain from their customers in a variety of ways: by transforming them into advocates, influencers, and contributors, and by recognizing that customers are more credible to a buyer than the business. He also discusses how customers can help businesses turn the Web into an opportunity, how they can drive marketing strategies, and more.
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