Sustainable enterprise : a macromarketing approach /
By: Peterson, Mark
Material type:
BookPublisher: Thousand Oaks : SAGE, c2013.Description: xx, 535 p. : ill. ; 23 cm.ISBN: 9781412998680 (pbk.)Subject(s): Marketing -- Social aspects | Social responsibility of businessDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 PE SU (Browse shelf) | Available | T0046595 |
Total holds: 0
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| 658.802 OS MA Marketing semiotics : signs, strategies, and brand value / | 658.802 OS MA Marketing semiotics : signs, strategies, and brand value / | 658.802 PA CO Contemporary issues in marketing and consumer behaviour / | 658.802 PE SU Sustainable enterprise : a macromarketing approach / | 658.802 PE TW The 20 Ps of marketing : a complete guide to marketing strategy / | 658.802 PO RO ROI of $ocial media : how to improve the return on your social marketing investment / | 658.802 PR ST Strategic marketing : an introduction / |
Includes bibliographical references and index.