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Sustainable enterprise : a macromarketing approach /

By: Peterson, Mark, 1956-
Material type: BookPublisher: Thousand Oaks : SAGE, c2013.Description: xx, 535 p. : ill. ; 23 cm.ISBN: 9781412998680 (pbk.)Subject(s): Marketing -- Social aspects | Social responsibility of businessDDC classification: 658.8/02
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Includes bibliographical references and index.

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