Emotion vs. analytics [videorecording] : decision making and the biased brain / Baba Shiv.

By: Material type: FilmFilmSeries: Publication details: Mill Valley, CA : Kantola Productions, LLC.,Description: 1 x DVD ; 61 minsUniform titles:
  • Emotion versus analytics.
Subject(s): Summary: How to be decisive and confident in decision making. Why starting with price can lead to bad decisions. How loss aversion trumps opportunity—and how to counter negative emotions. Is it best to be emotionless and analytical in decision making? When our goal is to be decisive, the answer is a resounding No. Instead, harnessing the power of emotions is critical. Studies of the neural underpinnings of decision making show that our brains start by evaluating options analytically. But very soon—usually based on first impressions—we create an emotional front-runner. We then continue down a path of predecisional distortion, which biases further evaluation. Rather than creating bad decisions, however, this distortion leads to more confident, committed decision making. This natural process works best for tradeoff conflicts: deciding between current options. It also works well for decisions involving innovation, growth and expansion. But in cases of sequential conflicts—or when the risk of danger or a bad outcome is greater—taking a more analytical approach is the better choice. Dr. Shiv describes specific techniques for gathering data, group decision making, accessing your gut feelings, and knowing when to allow the contrarians to dominate the discussion.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
DVD University of Wollongong in Dubai Main Collection 158.7 SH EM (Browse shelf(Opens below)) Available T0046668

How to be decisive and confident in decision making. Why starting with price can lead to bad decisions. How loss aversion trumps opportunity—and how to counter negative emotions. Is it best to be emotionless and analytical in decision making? When our goal is to be decisive, the answer is a resounding No. Instead, harnessing the power of emotions is critical. Studies of the neural underpinnings of decision making show that our brains start by evaluating options analytically. But very soon—usually based on first impressions—we create an emotional front-runner. We then continue down a path of predecisional distortion, which biases further evaluation. Rather than creating bad decisions, however, this distortion leads to more confident, committed decision making. This natural process works best for tradeoff conflicts: deciding between current options. It also works well for decisions involving innovation, growth and expansion. But in cases of sequential conflicts—or when the risk of danger or a bad outcome is greater—taking a more analytical approach is the better choice. Dr. Shiv describes specific techniques for gathering data, group decision making, accessing your gut feelings, and knowing when to allow the contrarians to dominate the discussion.

There are no comments on this title.

to post a comment.