Inside Coca-Cola : a CEO's life story on building the world's most popular brand /
By: Isdell, Edward Neville
Title By: Beasley, David
Material type:
BookPublisher: New York : St. Martin's Griffin, 2012, c2011.Edition: 1st St. Martin's Griffin ed.Description: xiv, 254 p. : ill. ; 22 cm.ISBN: 9781250013712 (pbk.); 1250013712Other title: Coca-Cola.Subject(s): Isdell, Edward Neville, 1944- | Isdell, Edward Neville, 1944- | Chief executive officers -- Biography | Soft drink industry | Chief executive officers -- Biography | Soft drink industryDDC classification: 338.7/66362/092 | B Online resources: Location Map
Summary:
CEO of the Coca-Cola bottling company, Neville Isdell, discusses his career with the company, how he started at the bottom in South Africa and worked his way up to CEO and how he helped save the company from ruin in 2004 before retiring in 2009.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 338.766362092 IS IN (Browse shelf) | Checked out | 06/26/2013 | T0046814 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 338.76292250973 BO CA The Caterpillar way : | 338.7636500973 LE ME The meat racket : | 338.766 HA PO Pop : | 338.766362092 IS IN Inside Coca-Cola : | 338.7663620973 PE FO For God, country & Coca-Cola : | 338.7664 KR GR Grinding it out : | 338.7665509538 JU CA The caravan goes on : |
Includes index.
CEO of the Coca-Cola bottling company, Neville Isdell, discusses his career with the company, how he started at the bottom in South Africa and worked his way up to CEO and how he helped save the company from ruin in 2004 before retiring in 2009.
Adult
Adult