Foundations of marketing /
By: Jobber, David
Title By: Fahy, John
Material type:
BookPublisher: Maidenhead : McGraw-Hill Higher Education, 2012.Edition: 4th ed.Description: xvi, 359 p. : ill. ; 27 cm.ISBN: 978-0077137014Subject(s): Marketing | Management and Business StudiesDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 JO FO (Browse shelf) | Available | T0046948 |
Total holds: 0
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| 658.8 JA DU Duct tape marketing : | 658.8 JA SE Services marketing : | 658.8 JA SU Successful marketing plans in a week. | 658.8 JO FO Foundations of marketing / | 658.8 JO MA Marketing management : a value-creation process / | 658.8 JO PR Principles and practice of marketing / | 658.8 JO PR Principles and practice of marketing / |
Previous ed.: Maidenhead: McGraw-Hill Educational, 2004.
Includes bibliographical references and index.
Part 1: The Market-Led Organization1.The nature of marketing2.The global marketing environment3.Understanding customer behaviour4.Market Information5.Market segmentation, targeting and positioningPart 2: Creating Customer Value6.Value through products & brands 7.Value through services, relationships & experiences8.Value through pricePart 3: Delivering and managing customer value9.IMC 1: mass communications techniques10.IMC 2: direct communications techniques11.Distribution management12.Marketing planning and strategy.