Basic marketing : a global-managerial approach.
By: Cannon, Joseph P., Ph. D
Title By: Perreault, William D | McCarthy, E. Jerome (Edmund Jerome)
Material type:
BookPublisher: Boston, [Mass.] ; London : McGraw-Hill Irwin, c2008.Edition: 16th ed., international ed. Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy.Description: 1 v.790 p. (various pagings) : col. ill., col. maps ; 28 cm.ISBN: 9780071101103 (pbk.); 0071101101 (pbk.)Subject(s): Marketing | Management and Business StudiesDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 CA BA (Browse shelf) | Available | T0047015 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Previous ed.: published as by William D. Perreault, Jr. and E. Jerome McCarthy. 2005.
Folded chart perf-bound into book.
Includes bibliographical references and index.
Formerly CIP. Uk