Marketing strategies : a twenty-first century approach /
By: Ranchhod, Ashok
Title By: Gauzente, Claire [Contributions by.] | Tinson, Julie [Contributions by.]
Material type:
BookPublisher: Harlow, England ; New York : FT/Prentice Hall, 2004.Description: xvii,239 p. : ill. ; 25 cm.ISBN: 0273651927 (pbk. : alk. paper)Subject(s): Marketing | Marketing -- Case studies | Marketing researchDDC classification: 658.8/101
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8101 RA MA (Browse shelf) | Available | T0047017 |
Total holds: 0
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| 658.81 ST MA Management of a sales force / | 658.81 ST SA Sales management : decisions, strategies and cases. | 658.8101 MA SA Sales force management : | 658.8101 RA MA Marketing strategies : a twenty-first century approach / | 658.8101 WE ST Strategic marketing : creating competitive advantage / | 658.8101 WE ST Strategic marketing : creating competitive advantage / | 658.8101 WE ST Strategic marketing : creating competitive advantage / |
Includes bibliographical references (p. 219-230) and index.