Strategic marketing /
By: Cravens, David W
Title By: Piercy, Nigel
Material type:
BookPublisher: Boston ; [London : McGraw-Hill], 2009.Edition: International ed., 9th ed.Description: xv, 784 p. : ill., maps ; 26 cm.ISBN: 9780071263351 ( pbk.) :; 0071263357 ( pbk.) :Subject(s): Marketing -- Management | Strategic planning | Marketing -- Management -- Case studies | Management and Business StudiesDDC classification: 658.802
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 CR ST (Browse shelf) | Available | T0047038 |
Total holds: 0
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| 658.802 CR ST Strategic marketing | 658.802 CR ST Strategic marketing | 658.802 CR ST Strategic marketing | 658.802 CR ST Strategic marketing / | 658.802 CR ST Strategic marketing | 658.802 DA CO Competitive marketing strategy / | 658.802 DA MA Marketing communications : a brand narrative approach / |
Previous ed.: 2006.
Includes bibliographical references and index.
Formerly CIP. Uk