The marketing plan handbook /
By: Wood, Marian Burk
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2014.Edition: 5th ed.Description: xiv, 210 p : ill. ; 24 cm.ISBN: 9780133078350Subject(s): Marketing -- Management -- Handbooks, manuals, etc
Summary:
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WO MA (Browse shelf) | Available | T0047139 |
Total holds: 0
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| 658.802 WO MA The marketing plan handbook / | 658.802 WO MA The marketing plan handbook / | 658.802 WO MA The marketing plan handbook / | 658.802 WO MA The marketing plan handbook / | 658.802 ZA MA The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / | 658.8020285 LI MA Marketing engineering : computer-assisted marketing analysis and planning / | 658.8020285 LI MA Marketing engineering : computer-assisted marketing analysis and planning / |
Includes bibliographical references and index.
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.