The 22 immutable laws of marketing : violate them at your own risk /
By: Ries, Al
Title By: Trout, Jack
Material type:
BookPublisher: New York : HarperBusiness, 1994, c1993.Edition: 1st pbk. ed.Description: xii, 143 p. : ill ; 21 cm.ISBN: 0887306667 (pbk.)Program: TBS904 MARK922 Refresher CourseOther title: Twenty-two immutable laws of marketing.Subject(s): Marketing | MarketingDDC classification: 658.8
Summary:
Identifies and describes twenty-two laws the authors argue can make the difference between success and failure in the marketplace.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 RI TW (Browse shelf) | Available | T0028223 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes index.
Identifies and describes twenty-two laws the authors argue can make the difference between success and failure in the marketplace.
Adult Follett Library Resources.
TBS904 MARK922 Refresher Course