Cross-cultural design for IT products and services /
By: Rau, Pei-Luen Patrick
Title By: Plocher, Thomas A | Choong, Yee-Yin
Material type:
BookSeries: Human factors and ergonomics series.Publisher: Boca Raton, FL : Taylor & Francis, 2012.Description: xx, 239 p. : ill. ; 24 cm.ISBN: 9781439838730 (hardback)Subject(s): Human-computer interaction | User interfaces -- Cross cultural studies | Intercultural communication | Communication in design | COMPUTERS / Social Aspects / Human-Computer Interaction | TECHNOLOGY & ENGINEERING / Industrial Health & SafetyDDC classification: 004.01/9 Online resources: Location Map
Summary:
With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 004.019 RA CR (Browse shelf) | Available | T0047581 |
Total holds: 0
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| 004.019 PR IN Interaction design : | 004.019 PR IN Interaction design : | 004.019 PR IN Interaction design : | 004.019 RA CR Cross-cultural design for IT products and services / | 004.019 RA HU The humane interface : | 004.019 RO IN Interaction design : | 004.019 RO IN Interaction design : |
Includes bibliographical references and index.
With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services.