Strategic management in the media : from theory to practice
By: Kung, Lucy
Material type:
BookPublisher: London ; Thousand Oaks, Calif. : SAGE, 2008.Description: 248 p. : ill. ; 25 cm.ISBN: 9781412903127Program: MMC927Subject(s): Mass media -- Management | Strategic planningDDC classification: 302.23068 Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 302.23068 KU ST (Browse shelf) | Available | T0053638 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23068 KU ST (Browse shelf) | Available | T0047913 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23068 KU ST (Browse shelf) | Available | T0047914 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 302.23068 KN CU The curse of the mogul : | 302.23068 KU ST Strategic management in the media : | 302.23068 KU ST Strategic management in the media : | 302.23068 KU ST Strategic management in the media : | 302.23068 KU ST Strategic management in the media : | 302.23068 MA KI Making media work : | 302.23068 MA NA Managing media work / |
Lucy Küng-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management.
Includes bibliographical references (p. [224]-239) and index.
MMC927