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Public relations cases / Darrell C. Hayes, Jerry A. Hendrix, Pallavi Damani Kumar.

By: Contributor(s): Material type: TextTextPublication details: Australia : Wadsworth/Cengage Learning, c2013.Edition: 9th edDescription: xxi, 425 p. ; ill. : 23 cmISBN:
  • 9781111836825
Subject(s): LOC classification:
  • HM1221 .H46 2012
Summary: Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.2 HA PU (Browse shelf(Opens below)) Available T0024555
REGULAR University of Wollongong in Dubai Main Collection 659.2 HA PU (Browse shelf(Opens below)) Available T0047929

Rev. ed. of: Public relations cases / Jerry A. Hendrix, Darrell C. Hayes. 8th ed. c2010.

Jerry A. Hendrix appears as the first named author in the earlier eds.

Includes bibliographical references and index.

MMC930; MMC931; MMC932; MMC933

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

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