This is PR : the realities of public relations /
By: Newsom, Doug
Title By: Turk, Judy VanSlyke | Kruckeberg, Dean
Material type: BookSeries: Publisher: Australia: : Wadsworth Cengage Learning, 2013.Edition: 11th ed.Description: xiv, 369 p. : ill. ; 25 cm.ISBN: 9781111836832Program: MMC930 MMC931 MMC932 MMC933Subject(s): Public relations | Communication in marketing
Summary:
Introduces students to the world of public relations, emphasizing on the fundamentals as well as emerging issues such as technology, ethics, and the international aspects.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
3 DAY LOAN | University of Wollongong in Dubai Main Collection | 659.2 NE PR (Browse shelf) | Available | T0049891 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 659.2 NE PR (Browse shelf) | Available | T0047933 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 659.2 NE PR (Browse shelf) | Available | T0047932 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
659.2 LU PU Public relations campaigns : | 659.2 MC AP Applied public relations : cases in stakeholder management / | 659.2 MO PU Public relations and the history of ideas | 659.2 NE PR This is PR : the realities of public relations / | 659.2 NE PR This is PR : the realities of public relations / | 659.2 NE PR This is PR : the realities of public relations / | 659.2 NE PU Public relations writing : form and style |
MMC930 MMC931 MMC932 MMC933 UOWD
Introduces students to the world of public relations, emphasizing on the fundamentals as well as emerging issues such as technology, ethics, and the international aspects.