Essentials of public relations management /
By: Lordan, Edward J
Material type:
BookPublisher: Chicago : Burnham, c2003.Description: xi, 177 p. ; 22 cm.ISBN: 9780830415946 (pbk.); 0830415947 (pbk.)Program: MMC930; MMC931; MMC932; MMC933Subject(s): Public relations -- Management | Public relations -- ManagementDDC classification: 659.2
Summary:
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 LO ES (Browse shelf) | Available | T0047960 |
Total holds: 0
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| 659.2 LA PU Public relations : the profession and the practice / | 659.2 LE GU Guerrilla P.R. 2.0 : | 659.2 LE SP Sports public relations | 659.2 LO ES Essentials of public relations management / | 659.2 LU PU Public relations campaigns : | 659.2 MC AP Applied public relations : cases in stakeholder management / | 659.2 MO PU Public relations and the history of ideas |
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
Includes bibliographical references (p. 163-170) and index.
Client relations -- Personnel -- Research -- Crisis communication -- Finance -- Technology -- Legal issues -- Ethics -- Conclusion.
Adult Follett Library Resources.
Adult.
MMC930; MMC931; MMC932; MMC933