Storybranding : creating stand-out brands through the power of story /

Material type:

BookPublisher: Austin, TX : Greenleaf Book Group, c2012.Description: xv, 230 p ; 23 cm.ISBN: 9781608321452Subject(s): Branding (Marketing) | Marketing -- Planning

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	659.1 SI ST (Browse shelf)	Available		T0048194

Total holds: 0

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Previous	659.1 SH CO Controversies in contemporary advertising /	659.1 SH CO Controversies in contemporary advertising	659.1 SI SO Soap, sex, and cigarettes : a cultural history of American advertising /	659.1 SI ST Storybranding : creating stand-out brands through the power of story /	659.1 SO AR The art of client service /	659.1 SO CR Creative advertising : an introduction	659.1 TE EF Effective advertising : understanding when, how, and why advertising works /	Next

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