High concept : movies and marketing in Hollywood /
By: Wyatt, Justin
Material type:
BookSeries: Publisher: Austin : University of Texas Press, 1994.Edition: 1st ed.Description: x, 237 p. : ill. ; 23 cm.ISBN: 0292790910Subject(s): Motion pictures -- United States -- Marketing | Hollywood (Los Angeles, Calif.)DDC classification: 791.43/068/8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 791.430688 WY HI (Browse shelf) | Available | T0048234 |
Total holds: 0
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| 791.430688 MA MA Marketing to moviegoers : a handbook of strategies and tactics / | 791.430688 MA MA Marketing to moviegoers : a handbook of strategies and tactics | 791.430688 MA MA Marketing to moviegoers : a handbook of strategies and tactics | 791.430688 WY HI High concept : movies and marketing in Hollywood / | 791.43071 CO GR Great films and how to teach them / | 791.43071073 IN VE Inventing film studies / | 791.43071073 IN VE Inventing film studies / |
Includes bibliographical references (p. [203]-225) and index.