Audience economics : media institutions and the audience marketplace /

Material type:

BookPublisher: New York : Columbia University Press, 2003.Description: x, 235 p. ; 24 cm.ISBN: 9780231126526; 0231126530 (pbk.)Subject(s): Television advertising | Television advertising -- United States | Management and Business StudiesDDC classification: 659.143

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	659.143 NA AU (Browse shelf)	Available		T0049144

Total holds: 0

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Includes bibliographical references (p. [199]-227) and index.

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