Changing minds : the art and science of changing our own and other people's minds /
By: Gardner, Howard
Material type:
BookPublisher: Boston : Harvard Business School Press, c2004.Description: xi, 244 p. : ill ; 24 cm.ISBN: 1578517095Subject(s): Change (Psychology) | Persuasion (Psychology) | Influence (Psychology) | Change (Psychology) | Persuasion (Psychology) | InfluenceDDC classification: 153.8/5 Online resources: Location Map
Summary:
Examines the factors involved in changing minds on significant issues in politics, science, business, and art; and identifies seven key elements, including reason, research and real world events, that are part of the decision-making process.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Tough Topics | 153.85 GA CH (Browse shelf) | Available | T0028605 |
Total holds: 0
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| 153.83 SK DE Decision-making : | 153.83 SU CH Choosing not to choose : | 153.85 AT TI Attitudes and attitude change / | 153.85 GA CH Changing minds : | 153.85 MI BE Behavior modification : | 153.852 AS BU The business of belief : | 153.852 CI IN Influence : |
Includes bibliographical references and index.
The contents of the mind -- The forms of the mind -- The power of early theories -- Leading a diverse population -- Leading an institution: How to deal with a uniform population -- Changing minds indirectly-- Through scientific discoveries, Sholarly breakthroughs, and Artistic creations -- Mind changing in a formal setting -- Mind changing up close -- Changing ones own mind -- Epilogue: The future of mind changing.
Examines the factors involved in changing minds on significant issues in politics, science, business, and art; and identifies seven key elements, including reason, research and real world events, that are part of the decision-making process.
Adult