Includes bibliographical references and index.

Foreword / by Jay Conrad Levinson -- Acknowledgments -- Introduction -- The setup -- What really works? : effective marketing strategies -- Where do you start? : the marketing and sales cycle -- Where are you headed? : setting your sales and marketing goal -- The system -- What's stopping you? : selecting your success ingredients -- Here's what to do : choosing from the action plan menu -- You're ready-- Let's go! : putting the system into action -- The strategies -- Filling the pipeline : when you don't know enough people to contact -- Following up : when you know plenty of people but you're not contacting them -- Having sales conversations : when you're contacting people but not getting a chance to sell -- Closing sales : when you're having sales conversations but not getting sales -- Index.