For God, country & Coca-Cola : the definitive history of the great American soft drink and the company that makes it /
By: Pendergrast, Mark
Material type:
BookPublisher: New York : Basic Books, c2013.Edition: 3rd ed. : rev. and expanded.Description: ix, 523 p. : ill. ; 24 cm.ISBN: 9780465029174 (pbk. : alk. paper); 0465029175Other title: For God, country and Coca-Cola.Subject(s): Soft drink industry -- United States -- History | Soft drink industry -- History | Beverage industry -- United States -- HistoryDDC classification: 338.7/66362/0973 Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 338.7663620973 PE FO (Browse shelf) | Available | T0048856 |
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| 338.7636500973 LE ME The meat racket : | 338.766 HA PO Pop : | 338.766362092 IS IN Inside Coca-Cola : | 338.7663620973 PE FO For God, country & Coca-Cola : | 338.7664 KR GR Grinding it out : | 338.7665509538 JU CA The caravan goes on : | 338.7681761 CA BA Bad blood : |
Includes bibliographical references (p. 502-505) and index.
Preface -- Prologue: a parable (January 1, 1985) -- In the beginning (1886-1899) -- Time capsule : the golden age of quackery -- What Sigmund Freud, Pope Leo, and John Pemberton had in common -- The tangled chain of title -- Asa Candler : his triumphs and headaches -- Bottle it : the world's stupidest, smartest contract -- Heretics and true believers (1900-1922) -- Success under siege -- Dr. Wiley weighs in -- The sinister syndicate -- Coca-Cola's civil war -- The golden age (1923-1949) -- Robert W. Woodruff : the boss takes the helm -- A euphoric depression and Pepsi's push -- The $4,000 bottle : Coca-Cola goes to war -- Coca-Cola über alles -- Trouble in the Promised Land (1950-1979) -- Coca-colonization and the communists -- Breaking the commandments -- Paul Austin's turbulent sixites -- Big Red's uneasy slumber -- The Goizueta go-go era (1980-1997) -- Roberto Goizueta's bottom line -- The marketing blunder of the century -- The big red machine -- Global fizz -- Quenching all thirsts (1997-2012) -- Ivester inherits a world of trouble -- Daft dilemmas -- Turnaround -- Surging ahead -- World without end? -- Appendix 1: The sacred formula -- Appendix 2: Coca-Cola magic : thirty-five business lessons.
Cultural, social, and economic history of America as seen through the development of Coca-Cola company.
Adult
Adult.