You should test that : conversion optimization for more leads, sales and profit or the art and science of optimized marketing /
By: Goward, Chris
Material type:
BookPublisher: Indianapolis, Ind. : John Wiley, c2013.Description: xxviii, 332 p. : ill. (some col.) ; 24 cm.ISBN: 9781118301302; 1118301307 (pbk.)Subject(s): Internet marketing -- Evaluation | Web sites -- EvaluationDDC classification: 658.872
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 GO YO (Browse shelf) | Available | T0049067 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes index.
Why you should test that -- What is conversion optimization? -- Prioritize testing opportunities -- Create hypotheses with the LIFT model -- Optimize your value proposition -- Optimize for relevance -- Optimize for clarity -- Optimize for anxiety -- Optimize for distraction -- Optimize for urgency -- Test your hypotheses -- Analyze your test results -- Strategic marketing optimization.