Socialnomics : how social media transforms the way we live and do business /
By: Qualman, Erik
Material type: BookPublisher: Hoboken, NJ : Wiley, c2013Edition: 2nd ed.Description: xviii, 316 p. : ill. ; 24 cm.ISBN: 9781118232651; 1118232658Subject(s): Social media -- Economic aspectsDDC classification: 658.8/72Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.872 QU SO (Browse shelf) | Available | T0049083 |
, Shelving location: Main Collection Close shelf browser
Examines the influence of social media, including YouTube, Twitter, and Facebook, on the nature of business, covering changes to communication, marketing strategies, branding, and more, with an analysis of how businesses can market products and reach customers more efficiently in the future.
Includes index.
Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.