Marketing communications : contexts, strategies, and applications /
By: Fill, Chris
Material type:
BookPublisher: New York : Pearson Education LTD, 2005.Edition: 4th ed.Description: p. cm.ISBN: 0273687727 (alk. paper)Program: MARK333Subject(s): Communication in marketing | Marketing channels | Sales promotionDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 FI MA (Browse shelf) | Available | T0028856 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 FI MA (Browse shelf) | Available | T0028857 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.802 DO VA Value-based marketing : marketing strategies for corporate growth and shareholder value / | 658.802 EG MA Marketing communications / | 658.802 FI MA Marketing communications : contexts, strategies, and applications / | 658.802 FI MA Marketing communications : contexts, strategies, and applications / | 658.802 FI MA Marketing communications : interactivity, communities and content / | 658.802 FI MA Marketing communications : brands, experiences and participation / | 658.802 FI MA Marketing genius |
Includes bibliographical references and index.
MARK333