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Red thread thinking : weaving together connections for brillant ideas and profitable innovation /

By: Kaye, Debra
Material type: BookPublisher: New York : McGraw-Hill Education, c2013.Description: xxii, 248 p. : ill. ; 24 cm.ISBN: 9780071808217 (hbk. : alk. paper); 0071808213 (hbk. : alk. paper)Subject(s): Creative ability in business | Creative thinking | Diffusion of innovations | Success in businessDDC classification: 658.4/0714
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Includes index.

A significant change of mind -- Stop brainstorming, take a shower -- Get clued in on the real story -- Stop crying over spilt milk because the glass is still half full -- They made it, we borrow it -- We think, therefore we innovate -- The footprint of behavior and how to find it -- Emotional memory : the culture tattoo -- Simple is smarter and always will be -- Good things come in great packages -- Draw me a story -- The force of passion.

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