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The marketing plan /

By: Cohen, William A, 1937-
Material type: BookPublisher: Hoboken, NJ : J. Wiley & Sons, c2006.Edition: 5th ed.Description: xviii, 350 p. : ill ; 28 cm.ISBN: 047175529X (pbk. : alk. paper); 9780471755296Program: MARK344 MARK935Subject(s): Marketing -- ManagementDDC classification: 658.8/02
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Item type Current location Call number Status Date due Barcode Item holds
REGULAR Main Collection 658.802 CO MA (Browse shelf) Available T0026579
REGULAR Main Collection 658.802 CO MA (Browse shelf) Available T0028930
Total holds: 0

Includes bibliographical references (p. 345-346) and index.

MARK344 MARK935

Other editions of this work

The marketing plan / by Cohen, William A., ©2001

Wiley, (New York :) x, 397 p. : ill ; 28 cm.

The marketing plan / by Cohen, William A., ©2005

Wiley, (Hoboken, NJ :) xviii, 348 p. : ill ; 28 cm.

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