The marketing plan /
By: Cohen, William A
Material type:
BookPublisher: Hoboken, NJ : J. Wiley & Sons, c2006.Edition: 5th ed.Description: xviii, 350 p. : ill ; 28 cm.ISBN: 047175529X (pbk. : alk. paper); 9780471755296Program: MARK344 MARK935Subject(s): Marketing -- ManagementDDC classification: 658.8/02
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | Main Collection | 658.802 CO MA (Browse shelf) | Available | T0026579 | ||
| REGULAR | Main Collection | 658.802 CO MA (Browse shelf) | Available | T0028930 |
Includes bibliographical references (p. 345-346) and index.
MARK344 MARK935
Other editions of this work
|
The marketing plan /
by Cohen, William A.,
©2001
Wiley, (New York :) x, 397 p. : ill ; 28 cm. |
|
The marketing plan /
by Cohen, William A.,
©2005
Wiley, (Hoboken, NJ :) xviii, 348 p. : ill ; 28 cm. |