Made to stick : why some ideas survive and others die /
By: Heath, Chip
Title By: Heath, Dan
Material type:
BookPublisher: New York : Random House, c2007.Description: 291 p ; 22 cm.ISBN: 9781400064281; 1400064287Subject(s): Social psychology | Contagion (Social psychology) | Context effects (Psychology) | Social psychologyDDC classification: 302/.13 Online resources: Location Map
Summary:
Examines why some ideas struggle to attract public interest while other, less important, ideas circulate rapidly.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302 HE MA (Browse shelf) | Available | T0028963 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 302 HA ND Handbook of social psychology. | 302 HA ND Handbook of research on human social interaction in the age of mobile devices | 302 HE IN Introduction to social psychology / | 302 HE MA Made to stick : | 302 HO MI Social psychology | 302 IN CL Inclusion matters : | 302 KA SO Social psychology : |
Includes bibliographical references and index.
Examines why some ideas struggle to attract public interest while other, less important, ideas circulate rapidly.
Adult