Cause for success : 10 companies that put profits second and came in first : how solving the world's problems improves corporate health, growth, and competitive edge /
By: Arena, Christine
Material type:
BookPublisher: Novato, CA : [S.l.] : New World Library ; Distributed to the trade by Publishers Group West, c2004.Description: xxvi, 195 p. : ill ; 22 cm.ISBN: 1577314573 (pbk. : alk. paper)Subject(s): Social responsibility of business -- Case studies | Social responsibility of business -- Case studiesDDC classification: 658.4/08 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.408 AR CA (Browse shelf) | Available | T0029002 |
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 177-185) and index.
The rise of the high-purpose company : winning corporate responsibility strategies and what sets them apart -- Changing face : how challenged multinationals transform into model corporate citizens (Interface, BP) -- Rooting values : how ethics enable the growth of a new breed of business (Eziba, Stonyfield Farms) -- Cooperating : how top brands thrive by integrating cause partnerships (Avon, Timberland) -- Trading fairly : how standing up for justice garners competitive advantage (Green Mountain Coffee Roasters, The Body Shop) -- Need cycling : how industry leaders profit by serving the world's poor (The Grameen Bank, Hewlett-Packard) -- Why corporate evolution is mandatory and what you can do.
Profiles ten innovative companies whose leaders have built their company by focusing more on the needs of their shareholders and society as a whole.
Adult Follett Library Resources.