Predatory thinking : [a masterclass in out-thinking the competition] /
By: Trott, Dave
Material type:
BookPublisher: London : Macmillan, 2013.Description: 262 p. ; 21 cm.ISBN: 9780230770669Subject(s): Competition (Psychology) | Success in business | SuccessDDC classification: 302.14 TR PR Online resources: Location Map
Summary:
Powerful strategies for how to out think the competition, from one of the true greats of the advertising world.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302.14 TR PR (Browse shelf) | Available | T0049531 |
Total holds: 0
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| 302.130285 HA ND Handbook of computational social choice | 302.14 ME EC The economics of non-selfish behaviour : | 302.14 SC LI Liars and outliers : | 302.14 TR PR Predatory thinking : | 302.1402 NE CH Chicken soup for the soul : | 302.17 MO GE The geopolitics of emotion : | 302.2 AD CO Communication shock : |
Introduction: Why Predatory Thinking? 1 (2) Part One Creative is an adjective not a noun 3 (28) Part Two Life is a zero-sum game 31 (12) Part Three 90% of advertising doesn't work 43 (34) Part Four You can run from it or you can 77 (18) learn from it Part Five Less really is more 95 (22) Part Six Taste is the enemy of creativity 117(22) Part Seven The art of war 139(34) Part Eight Form follows function 173(22) Part Nine The human mind is our medium 195(28) Part Ten The journey is the destination 223(36) Epilogue: Learning isn't the same as being 259 taught.
Powerful strategies for how to out think the competition, from one of the true greats of the advertising world.