Thinking in new boxes : a new paradigm for business creativity /
By: Brabandere, Luc de
Title By: Iny, Alan
Material type:
BookPublisher: New York Random House, c2013Edition: First edition.Description: xiii, 330 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780812992953Subject(s): Creative ability in business | Creative thinking | New products | Diffusion of innovationsDDC classification: 658.4/0714
Summary:
Outlines a new model of practical creativity that challenges business professionals to evaluate customers, goals, and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.40714 BR TH (Browse shelf) | Available | T0049548 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
Outlines a new model of practical creativity that challenges business professionals to evaluate customers, goals, and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments.