Marketing /
By: Grewal, Dhruv
Title By: Levy, Michael
Material type:
BookPublisher: New York : McGraw Hill/Irwin, c2013.Edition: 3rd ed.Description: xiv, 450 p. : col. ill. ; 28 cm. + 18 active review cards.ISBN: 9780078028854; 007802885X (pbk.)Other title: M : marketing [Cover title].Subject(s): Marketing
Summary:
Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students. This title emphasizes this approach.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 GR MA (Browse shelf) | Available | T0049563 |
Total holds: 0
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| 658.8 GR MA Marketing : essential principles, new realities / | 658.8 GR MA Mastering e-business / | 658.8 GR MA Marketing / | 658.8 GR MA Marketing / | 658.8 GR MA Marketing | 658.8 GR MA Marketing / | 658.8 GR ON 101 ways to market your business / |
Active review cards on perforated pages at end.
Cover title: M.
Includes bibliographical references (p. 394-450) and index.
Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students. This title emphasizes this approach.
Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery : designing the channel and supply chain -- Value communication.