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Marketing / Dhruv Grewal, Michael Levy.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw Hill/Irwin, c2013.Edition: 3rd edDescription: xiv, 450 p. : col. ill. ; 28 cm. + 18 active review cardsISBN:
  • 9780078028854
  • 007802885X (pbk.)
Other title:
  • M : marketing [Cover title]
Subject(s): LOC classification:
  • HF5415 .G675 2013
Contents:
Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery : designing the channel and supply chain -- Value communication.
Summary: Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students. This title emphasizes this approach.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 GR MA (Browse shelf(Opens below)) Available T0049563
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.8 GR MA Marketing : 658.8 GR MA Mastering e-business / 658.8 GR MA Marketing / 658.8 GR MA Marketing / 658.8 GR MA Marketing 658.8 GR MA Marketing / 658.8 GR ON 101 ways to market your business /

Active review cards on perforated pages at end.

Cover title: M.

Includes bibliographical references (p. 394-450) and index.

Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students. This title emphasizes this approach.

Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery : designing the channel and supply chain -- Value communication.

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