Marketing / Dhruv Grewal, Michael Levy.
Material type:
- 9780078028854
- 007802885X (pbk.)
- M : marketing [Cover title]
- HF5415 .G675 2013
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 GR MA (Browse shelf(Opens below)) | Available | T0049563 |
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
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658.8 GR MA Marketing : | 658.8 GR MA Mastering e-business / | 658.8 GR MA Marketing / | 658.8 GR MA Marketing / | 658.8 GR MA Marketing | 658.8 GR MA Marketing / | 658.8 GR ON 101 ways to market your business / |
Active review cards on perforated pages at end.
Cover title: M.
Includes bibliographical references (p. 394-450) and index.
Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students. This title emphasizes this approach.
Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery : designing the channel and supply chain -- Value communication.
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