Digital state : how the internet is changing everything /
Title By: Pont, Simon [Editor.]
Material type:
BookPublisher: London, U.K. : Kogan Page, 2013.Description: xii, 241 p. : ill. ; 24 cm.ISBN: 9780749468859 (pbk.); 0749468858 (pbk.)Subject(s): Information technology -- Economic aspects | Information technology -- Social aspects | Electronic commerce -- Social aspects | Internet marketing -- Social aspects | Internet -- Social aspectsDDC classification: 303.48/33 Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 303.4833 DI GI (Browse shelf) | Available | T0049614 |
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| 303.4833 BR RE The revolution will be digitised : | 303.4833 CU IN The Internet : | 303.4833 DI GI Digital media and political engagement worldwide : | 303.4833 DI GI Digital state : | 303.4833 DI GI Digital transformation in business and society : | 303.4833 DO DI Divining a digital future : | 303.4833 EA NE Networks, crowds, and markets : |
What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks.Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us.