Communicating India's soft power : Buddha to Bollywood /
By: Thussu, Daya Kishan
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 302.230954 TH CO (Browse shelf) | Available | T0049999 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 302.230954 TH CO (Browse shelf) | Available | T0050000 |
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302.23094 EU RO European media policy for the twenty-first century : | 302.23094 ME DI Media, margins and civic agency / | 302.230954 TH CO Communicating India's soft power : | 302.230954 TH CO Communicating India's soft power : | 302.2309561 YE ME Media in new Turkey : | 302.230962 SA TR Transformations in Egyptian journalism | 302.230962 SA TR Transformations in Egyptian journalism |
Includes bibliographical references and index.
Machine generated contents note: -- Contents -- List of tables and figures -- Introduction -- 1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power - Bollywood and Beyond -- 6: Branding India - a Public-Private Partnership -- Conclusion -- References -- Index.
"In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "--