Global public relations : spanning borders, spanning cultures /
Title By: Freitag, Alan | Stokes, Ashli Quesinberry
Material type:
BookPublisher: New York : Routledge, c2009.Description: xviii, 310 p. ; ill. : 25 cm.ISBN: 9780415448154; 041544814X (hardback); 9780415448154 (pbk.); 0415448158 (pbk.)Program: MMC913, MMC932, MMC933, MMC930Subject(s): Public relations -- Cross-cultural studies | Intercultural communication | Culture and globalizationDDC classification: 659.209 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.209 GL OB (Browse shelf) | Available | T0050165 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.209 GL OB (Browse shelf) | Available | T0050166 |
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| 659.2072 PU BL Public relations metrics : research and evaluation / | 659.2072 ST PR Primer of public relations research / | 659.209 GL OB Global public relations : spanning borders, spanning cultures / | 659.209 GL OB Global public relations : spanning borders, spanning cultures / | 659.20968 SK HA Handbook of public relations / | 659.20973 GU AD Adventures in public relations : case studies and critical thinking / | 659.20973 GU AD Adventures in public relations : case studies and critical thinking / |
Includes bibliographical references and index.
Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.
MMC913, MMC932, MMC933, MMC930
Presents a structured and practical framework for understanding the complexities of contemporary public relations. This book guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. It is suitable for those interested in public relations in a global setting.