Cases in public relations management /
By: Swann, Patricia
Material type:
BookPublisher: New York : Routledge/Taylor and Francis Group, c2010.Description: ix, 388 p. : ill. ; 24 cm.ISBN: 9780415878937; 0415878926 (hbk); 9780415878937 (pbk.); 0415878934 (pbk.); 9780203851364 (ebk); 0203851366 (ebk)Subject(s): Public relations -- Management -- Case studiesDDC classification: 659.2
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 SW CA (Browse shelf) | Available | T0010102 |
Total holds: 0
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| 659.2 SM ST Strategic planning for public relations | 659.2 SM ST Strategic planning for public relations | 659.2 ST PR A practitioner's guide to public relations research, measurement and evaluation / | 659.2 SW CA Cases in public relations management / | 659.2 SW CA Cases in public relations management : the rise of social media and activism | 659.2 TE EX Exploring public relations | 659.2 TE EX Exploring public relations |
Includes bibliographical references and index.
Originally published: 2008.
The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.