The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop / David Lewis.
Material type:
TextPublication details: London : Nicholas brealey, c2013.Description: 298 p ; 23 cmISBN: - 9781857886016
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LE BR (Browse shelf(Opens below)) | Available | T0023431 |
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| 658.8 LA PR Principles of marketing. | 658.8 LA PU Punk marketing : | 658.8 LA PU Punk marketing : | 658.8 LE BR The brain sell : | 658.8 LE GU Guerrilla marketing excellence : | 658.8 LE GU Guerrilla retailing : | 658.8 LE GU Guerrilla marketing : |
Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.
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