The fortune at the bottom of the pyramid : eradicating poverty through profits /
By: Prahalad, C. K
Material type:
BookPublisher: Upper Saddle River, N.J. : Wharton School Pub., c2010.Edition: Rev. and updated 5th anniversary ed.Description: xxii, 407 p. : ill., maps ; 24 cm + 1 CD. + 1 CD (4 3/4 in.).ISBN: 9780137009275 (alk. paper); 0137009275 (alk. paper)Program: COMM101Subject(s): International business enterprises -- Social aspects -- Developing countries | Non-governmental organizations -- Developing countries | Poor -- Developing countries | Economic assistance -- Developing countries | Globalization -- Economic aspects -- Developing countries | Multinational corporations -- Developing countries -- Social aspects | Nonprofit organizations -- Developing countries | Poor -- Developing countries | Domestic economic assistance -- Developing countries | Foreign aid -- Developing countries | Globalization -- Economic aspectsDDC classification: 338.8/881724 Online resources: Location Map
Summary:
Explains how businesses can increase their profits by appealing to poorer citizens, revealing how the lower classes have created a unique buying market with unexpected revenue potential; presents strategies to help businesses serve the poor, meet their needs, and increase their own bottom line; and includes insights from CEOs, case studies, and a CD.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 338.8881724 PR FO (Browse shelf) | Available | T0010271 |
Total holds: 0
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| 338.8871 BU GU Guanxi : | 338.8881724 EX PE Experiences of emerging economy firms | 338.8881724 GO MU Multinational companies from emerging economies : | 338.8881724 PR FO The fortune at the bottom of the pyramid : | 338.8885 MU LT Multinational corporations and the emerging network economy in Asia and the Pacific / | 338.88854 BA DO Doing business in 21st century India : | 338.888593 KO MU Multinational enterprises and industrial transformation : |
Includes bibliographical references and index.
Explains how businesses can increase their profits by appealing to poorer citizens, revealing how the lower classes have created a unique buying market with unexpected revenue potential; presents strategies to help businesses serve the poor, meet their needs, and increase their own bottom line; and includes insights from CEOs, case studies, and a CD.
Adult
Adult.
COMM101