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Beyond the idea : how to execute innovation in any organization /

By: Govindarajan, Vijay
Title By: Trimble, Chris
Material type: BookPublisher: New York : St. Martin's Press, c2013.Description: xiv, 178 p. : ill. ; 22 cm.ISBN: 9781250040176 (hardcover)Subject(s): Diffusion of innovations -- Management | Technological innovations -- Management | New products | Creative ability in businessDDC classification: 658.5/14
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