Loveworks : how the world's top marketers make emotional connections to win in the marketplace /
By: Sheehan, Brian
Material type:
BookPublisher: Brooklyn, NY : PowerHouse Books, 2013.Description: 192 p. ; ill. col. : 25 cm.ISBN: 9781576876404Subject(s): Marketing | Advertising | Branding (Marketing)
Summary:
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1042 SH LO (Browse shelf) | Available | T0023716 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
Note:Foreword / by Kevin Roberts
Case stories. Lovemarks ; Xploring ; People power ; Tribes ; Virality ; Rallying cries ; More than a brand ; Forging relationships ; Body language ; Teasing the senses ; Blood relations -- Conclusion.